'Friends of Sunday' is our very loosely defined series where we do something with our friends who are much cooler than us.
It only made sense to kick things off with the dream team of Hyper-Intelligent Golden Retrievers aka Your New Dads aka the Dans aka the Young Jerks - who brought our brand to life in the first place. The Young Jerks are a Brooklyn-based brand and packaging studio run by Dan Cassaro and Dan Christofferson. The Dan's are probably the funniest and most creative people we've ever had the pleasure of working with, so when they agreed to kick off our series, we were pretty pumped to say the least.
We didn't really provide any guidance for them other than 'let's do a merch collab'. In true Young Jerks fashion, they came back with some equally incredible and weird designs. They described their inspiration as a canal street Sunday Beer streetware knockoff - and with that - the ‘Good Boy Cold Boy Starter Pack' collection was born.
Check out some of the initial explorations
And the finished collection
Check out the full collection in our Sunday Merch Shop.
More about The Young Jerks
The Young Jerks are a team of designers, illustrators, and letterers led by Dan Cassaro and Dan Christofferson.
Armed with an intuitive understanding of culture and aesthetics and informed by research, we build enthusiastic solutions for brands that retain the charm, hand, and humanity of the process.
Check out their work at youngjerks.com