It's about playing around with friends, soft-top surf sessions, practical jokes, a good pun, getting a little lost, catching "one more wave", running a beer mile, wiffle ball home runs, breakfast for dinner, working hard, never being too old to skin a knee - it's about having fun and a little bit of whimsy too. It's the proverbial quality over quantity - not having more, but doing more.
While our parent’s generation grew up on the macro beer brands, we grew up on independent craft beers - but as we’ve gotten a little bit older, we found ourselves looking for a brand we resonated with and beers that better fit a healthy and active lifestyle - beers that weren’t overly bitter and high-calorie yet still weren’t watered down, full of adjuncts and made with GMOs and high fructose corn syrup like the beer in Grandpa’s fridge.
We couldn’t find a light and sessionable beer that we fully enjoyed and were proud to drink - so we decided to make one ourselves - using only the highest quality ingredients, being responsible to the environment, and taking no shortcuts in the process.
Now go play outside with your friends.
Drew, Sean and Eric